{"id":1532,"date":"2010-05-18T16:49:33","date_gmt":"2010-05-18T20:49:33","guid":{"rendered":"http:\/\/blogs.nejm.org\/cardioexchange\/%e2%80%a2-aha-and-wii-a-controversial-relationship%e2%80%a2getting-with-the-guidelines-reduces-disparities-in-treatment\/"},"modified":"2011-07-19T17:44:58","modified_gmt":"2011-07-19T21:44:58","slug":"%e2%80%a2-aha-and-wii-a-controversial-relationship%e2%80%a2getting-with-the-guidelines-reduces-disparities-in-treatment","status":"publish","type":"post","link":"https:\/\/blogs.nejm.org\/cardioexchange\/2010\/05\/18\/%e2%80%a2-aha-and-wii-a-controversial-relationship%e2%80%a2getting-with-the-guidelines-reduces-disparities-in-treatment\/","title":{"rendered":"\u2022 AHA and Wii: A Controversial Relationship<br \/>\u2022\u00a0Getting With the Guidelines Reduces Disparities in Treatment"},"content":{"rendered":"<p><strong>AHA and Wii: A Controversial Relationship:<\/strong> A deal struck between the American Heart Association and Nintendo of America was the subject of<a href=\"http:\/\/abcnews.go.com\/Health\/HeartHealth\/wii-worthy-american-heart-assn-endorsement\/story?id=10663377\"> a critical news report on ABC&#8217;s &#8220;Good Morning America<\/a>.&#8221; AHA president Clyde Yancy told GMA that Nintendo was giving $1.5 million over 3 years to the AHA, prompting Columbia University&#8217;s David Rothman to say: \u201cSooner rather than later, the public is going to understand that this is a commercial transaction.\u201d<\/p>\n<p>The&nbsp;<a href=\"http:\/\/www.newsroom.heart.org\/index.php?s=43&amp;item=1038\">AHA issued a response to the GMA segmen<\/a>t, saying the story gave the wrong impression that the AHA is endorsing all Wii games, even those that are sedentary. The AHA said: &#8220;This is not accurate. The AHA and Nintendo logos, along with the statement defining our relationship, &#8216;Working together to promote physically active play as part of a healthy lifestyle&#8217;, will be on boxes for the Wii Fit\u2122 Plus and Wii Sports Resort\u2122 software and for the Wii\u2122 system that plays them beginning this summer.&#8221;  In the blogosphere, two cardiologists, <a href=\"http:\/\/drwes.blogspot.com\/2010\/05\/wii-now-aha-approved-for-price.html\">Dr. Westby Fisher<\/a> and <a href=\"http:\/\/drjohnm.blogspot.com\/\">Dr. John Mandrola<\/a>, expressed concern over the AHA&#8217;s willingness to partner with Nintendo. A more detailed account of the episode can be found on <a href=\"http:\/\/cardiobrief.org\/2010\/05\/17\/good-morning-american-segment-lands-some-hard-punches-on-the-aha\/\">CardioBrief<\/a>.<\/p>\n<p><strong>Getting With the Guidelines Reduces Disparities in Treatment:<\/strong> Over time, hospitals participating in the &#8220;Get With the Guidelines&#8221; program not only improved their overall treatment of MI patients but eliminated racial and ethnic disparities of care, according to&nbsp;<a href=\"http:\/\/circ.ahajournals.org\/cgi\/content\/abstract\/CIRCULATIONAHA.109.922286v1\">a report by&nbsp;Mauricio Cohen and colleagues in <\/a><em><a href=\"http:\/\/circ.ahajournals.org\/cgi\/content\/abstract\/CIRCULATIONAHA.109.922286v1\">Circulation<\/a>.&nbsp;In <a href=\"http:\/\/circ.ahajournals.org\/cgi\/content\/abstract\/CIRCULATIONAHA.110.956961v1\">an accompanying editorial<\/a>, Nakela Cook asks:&nbsp;\u201cWill achieving 100 percent defect-free care in all patients also eliminate disparities in clinical outcomes, or do we need specific initiatives targeted at contributors or sub-populations to move toward the true elimination of health disparities? The question will not be easy to answer &#8230;&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AHA and Wii: A Controversial Relationship: A deal struck between the American Heart Association and Nintendo of America was the subject of a critical news report on ABC&#8217;s &#8220;Good Morning America.&#8221; AHA president Clyde Yancy told GMA that Nintendo was giving $1.5 million over 3 years to the AHA, prompting Columbia University&#8217;s David Rothman to [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":0,"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.nejm.org\/cardioexchange\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}